Health Futures
Having a sense of what the future of healthcare and diabetes care might hold is of vital importance given today’s global diabetes pandemic and how relatively unprepared health systems are to respond.
Trendspotting and scenarios help to identify the way in which an uncertain future may evolve. Novo Nordisk works with diabetes scenarios as a way to focus our own strategy, to spark innovation, and to stimulate discussion and collaboration with others towards new solutions.
Performance 2008
In 2008 we made use of scenarios developed in 2006, ‘Diabetes towards 2025,’ to shape discussions at talent development, training and recruiting events. Project teams and departments charged with formulating new strategies also used the scenarios and an updated version of the underlying trends to inspire their thinking and establish cross-organisational consensus around themes such as obesity, behaviour modification and emerging dynamics in the marketplace.
The ‘Diabetes towards 2025’ scenarios present two alternative future paths:
Medicine and choice – a biomedical scenario that largely extends the current situation. The massive investment of the biotech and pharmaceutical industries in research and development leads to a plethora of innovations that people and societies are willing to pay for. Medical control of disease increasingly encompasses the risk factors that lead to ill health. Consumers are offered more choice than ever but also bear more of the financial and decision-making burden. |
Download the scenario here: | |
Service and control – a public health scenario in which the promise of biomedical innovation fails to materialise and medical therapy is rarely part of preventing type 2 diabetes. Payers will actively seek to reverse unhealthy behaviours that are likely to result in diabetes and other chronic diseases. Individuals will be offered strong incentives to lead healthy lives and accept being monitored in order to receive affordable quality care. Delivery of chronic disease health services mostly happens outside the traditional healthcare system. |
Download the scenario here: |
The Diabetes 2025 scenarios are rooted in well-established current trends in four general areas.
- Lifestyle and values
- Health and society
- Life science
- The role of the corporation.
Download a summary of the trends that underpin the scenarios here.
The scenarios were developed in consultation with a wide range of stakeholders, including industry, academia, NGOs and government as well as people with diabetes.
The scenarios will be updated during 2009.
