Sponsorships
Novo Nordisk primarily sponsors activities within the company's main area of expertise, namely diabetes. Whenever possible, the company is actively involved in the planning, execution and/or follow-up of the activities to ensure as high an impact as possible.
In 2008 sponsorship activities focused on health-promoting activities, in particular on awareness-raising and prevention of diabetes among children and young people. Examples of activities range from national exercise campaigns to diabetes walks, children’s sports camps and community health events.
Sponsorships administered by Novo Nordisk’s headquarters in 2008 amounted to around 2 million Danish kroner.
In addition to the sponsorships by headquarters, local affiliates and sites sponsored numerous events and activities. These activities were mainly within the framework of the company’s business areas as well as local community involvement and general social purposes.
