People and communities
Novo Nordisk’s business success relies on the ability to deliver innovative high-quality products and solutions, faster than competition and more efficiently. It also requires an ability to build long-term relationships and partnerships with patient organisations, other businesses, research institutions and many other stakeholders. To succeed on both counts, it is critical to be able to attract, retain and develop talented people from diverse backgrounds. As emerging economies, such as India and China, are predicted to constitute a greater share of the world’s GDP, conventional views of what determines growth are challenged. In the wake of globalisation there is a need for business leaders to understand the implications of factors such as demographics, gender equality, education and health.
For Novo Nordisk to realise its aspirations of continued globalisation, leadership and innovation the quality of its people is the competitive factor. There are inherent dilemmas, including the requirements to match market growth and at the same time retain adherence to a cohesive set of values, a clear identity and an efficient organisation.
To meet these challenges Novo Nordisk puts particular focus on:
- Leadership development
- People development
- Employer branding
The Novo Nordisk values, global standards and the opportunity for a life-changing career are the building blocks for the company’s recent employer branding initiative. The company culture, the opportunity to save people’s lives, to make a difference in society, and to grow personally and professionally: this is the employer value proposition that differentiates Novo Nordisk.